Have you ever tried to buy tickets for a huge event and found that the seller’s website has collapsed under the weight of thousands of people all trying to do the same thing at the same time?

The ticket site falls over – usually temporarily – because the server is overloaded with traffic it doesn’t have the capacity for.

Criminal Distributed Denial of Service attacks – DDoS, for short – exploit the same principle. When a DDoS attack targets a business, it floods it with internet traffic in an attempt to overwhelm the system and force it to fail. This results in the business and its customers being unable to access services. That may trigger a temporary failure, or it could be more serious.

To protect your home from an intruder you make sure your doors and windows are all locked and secured. You might go further: build a fence around the perimeter, perhaps even get an angry-looking dog to stand guard.

But there’s no point going to all that effort if someone’s already broken in and set up camp in the basement. Yet that’s the security policy of thousands of big businesses trying to protect their data from cyber criminals. They do many of the right things. They invest in security software. They take a strong, multi-layered approach to security – including all the things we recommend, like multi-factor authentication, encryption, reliable backup systems and staff training.

But they don’t pay enough attention to detection and response. That involves constantly scanning systems for any sign that a crook may have gained entry somewhere, and having a process to stop an attack in its tracks. A new study shows that only a third of businesses place detection as their main priority, while two thirds say prevention is their primary focus.

Profitability is less the measure of being able to turn a profit, and more the measure of how much profit you can make. For the successful small business, the integration of technology can dictate what kind of annual margins you are looking at. For the new company, however, it can be something even more critical: the difference between setting a course for success, or wallowing in failure. Today we analyze the cost difference between hosting your IT in-house, or choosing to host it in the cloud.